Category
📢 Marketing & retargeting tips
Browse every article and guide in the “📢 Marketing & retargeting tips” category of the Salla Help Center.
22 articles
Marketing basics tips
2 articles- Best practices for writing a persuasive email, with examplesPractical best practices for writing a persuasive marketing email, covering subject lines, body copy, and calls to action, with examples of each.
- How to get a discount license before running a saleWhy every online store must license its discounts before announcing them, the nine rules that govern a sale, and how to issue the license.
Sales growth
6 articles- How to sell gift cards on SallaHow to build a gift card in your store from fixed-amount coupons and a digital product, and how customers buy and redeem one.
- Seven Salla features that raise your average order valueSeven built-in Salla features that get customers to add more to the cart, from tiered cart offers and product bundles to free shipping thresholds.
- How to personalize coupons and offers for specific customersWhich conditions you can set on a coupon or special offer, how to build customer groups, and nine targeted campaigns you can run with them.
- How to turn abandoned carts into completed ordersWhy shoppers leave a full cart behind, the right reminder to send for each reason, and a three-message sequence that recovers more orders.
- Encourage customers to repeat purchasesQuick guide to encouraging customers to repeat purchases by sending a next visit coupon
- How to double your sales on Mahally? (A free marketing channel for your store)Every merchant aims to reach more customers at the lowest possible marketing cost, right? That's where "Mahally" comes in! "Mahally" is not just an additional
Retargeting
0 articlesThere are no articles in this category yet.
Marketing ideas
4 articles- How to build a premium gifting experience in your storeThe three steps that turn Salla's gifting feature into a gifting experience customers choose: card messages, gift-ready products, and marketing.
- How to build advanced offers and coupons on SallaSee how Salla's improved offers and coupons work in practice, with four worked examples covering geo-targeting, coupon stacking, and exclusions.
- Ad copywriting: how to write ads that convertA practical guide to ad copywriting: what it is, twelve steps to writing an ad people remember, and the persuasive words that lift response.
- How to plan a Ramadan sales campaign that worksA practical playbook for your Ramadan sales campaign: setting the goal, building the offer, preparing your store, and keeping the customers.
Email marketing
3 articles- How to automate email marketing with MailchimpLearn how Mailchimp email marketing automation works, how to build a customer journey step by step, and how to manage and measure it.
- How to create and measure an email campaign in MailchimpA step-by-step guide to creating an email marketing campaign in Mailchimp, from choosing your audience to reading the performance report.
- Email marketing strategies and tipsThe types of email that drive sales, the advantages and pitfalls of the channel, and practical steps to build and grow your mailing list.
Salla Ads marketing
5 articles- Top up your ad credit through Salla AdsThe ad credit top-up service in Salla Ads lets you fund your ad account from your Salla wallet, with official tax invoices and no extra commission.
- Performance boost in Salla Ads: get more from every campaignPerformance boost lets Salla's marketing experts review your ad campaign before it goes live, fixing gaps in copy, creative and targeting.
- Run Meta ads inside Salla with no technical setupSalla's Meta integration links your pixel, Conversions API and product catalog automatically so Facebook and Instagram campaigns run from your dashboard.
- TikTok in Salla Ads: smarter, data-driven campaignsThe TikTok integration in Salla Ads creates your product catalog automatically and uses store data to show each shopper the products most likely to convert.
- Snap Business Extension: easier, smarter Snapchat campaignsSnap Business Extension links your Salla store to your Snapchat ad account, turning on Snap Pixel, CAPI and a daily product catalog automatically.
Affiliate marketing tips
2 articles- Increase your sales with affiliate marketing on SallaHow Salla's affiliate marketing program grows your sales through commission-based partners, from recruiting affiliates to paying out their commissions.
- How to work with affiliate marketers on SallaHow to pick affiliate marketers who fit your store, agree a commission rate that pays, and attract professionals to your program.
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