Do you have a clear view of where your new customers are located? Without this insight, marketing spending may become unfocused, and valuable growth opportunities may be missed. The New Customers Geographic Distribution Report provides accurate data about where your customers are located, helping you improve campaign targeting, identify high-demand regions, and make expansion decisions based on real data.
📌 Article overview
- New Customers Geographic Distribution Report
- Steps to view the report
- Uses of the geographic distribution report
- Frequently asked questions
New customers geographic distribution report
The new customers' geographic distribution report provides a comprehensive overview of how your customers are distributed geographically. It helps you:
- Understand your customer base and analyze purchasing power by region.
- Make data-driven decisions such as:
- Distributing branches or inventory based on customer density in each region.
- Planning marketing campaigns and promotions based on regional activity.
- Measure and analyze the effectiveness of marketing campaigns by geographic location.
🔔 Important notes
The report is based on:
- The customer’s first order address only.
- Shippable products only. Orders containing non-shippable products are not included in the analysis.
Steps to view the new customers' geographic distribution report
- From the Reports menu in the top navigation bar, click Reports.
- From the report categories list, select Customers, then choose the report type New customers locations.
The report is based on the customer’s first order address and shippable orders, and displays real-time data with columns including:
- Country
- City
- Number of new customers
- Percentage of new customers
- Average order value
- Total spend
You can also export the data in CSV format, and apply filters to specify the reporting period.
Uses of the new customers' geographic distribution report
Understanding where customers are located
A clear view of where your new customers are located helps you allocate marketing budgets and campaigns to the most profitable regions.
Example: If the report shows continuous growth in the number of customers in Riyadh, you may increase advertising investment in that region.
Retargeting less active regions
Identify regions with fewer customers and create targeted campaigns to increase customer acquisition.
Example: If the number of new customers in Jeddah is lower than in Riyadh, you can design special offers specifically targeting customers in Jeddah.
Improving shipping decisions
Analyzing customer density by region helps support better logistics decisions, such as choosing shipping partners, delivery timing, and distribution points.
Example: If customer numbers increase significantly in Riyadh, you may offer faster shipping options or add pickup points in the city.
Supporting geographic expansion decisions
Use geographic data to determine the best locations for expansion or opening new branches.
Example: If the number of new customers increases significantly in the United Arab Emirates, you may consider expanding by opening a new branch there.
🚀 The geographic distribution report does more than display where your customers are located; it provides actionable insights that help convert geographic data into smarter marketing and operational decisions that support growth, improve targeting, and enhance expansion strategies.
Frequently asked questions
Who can access this report?
The report is available only for paid plans and can be accessed from:
Merchant Dashboard → Reports → Customers → New customers location
Does the report include all orders?
No. The report includes only orders with shippable products and relies on the customer’s first order address. Orders containing non-shippable products are not counted.
How can I use the report to improve my sales?
You can analyze regional markets, identify cities that respond best to your marketing campaigns, direct offers and promotions by region, and identify the most responsive locations to support marketing and expansion decisions.
Does the report display real-time data?
Yes. The report updates automatically with every new purchase.
💡 Discover where your store’s growth opportunities are concentrated and guide your decisions with confidence using the new customers' geographic distribution report.