The early stages of e-commerce are often the most challenging. Merchants need clear direction and practical steps to get results and move from setup to actual sales. That is exactly why Launch Path was created: to help new merchants reach their first five paid orders with clarity, structure, and confidence.
📌 Article overview
- From early challenges to first orders
- Launch path steps
- Frequently asked questions
From early challenges to first orders
Many merchants face common challenges at the beginning of their journey, such as:
- Unclear practical steps needed to reach the first paid orders
- Difficulty applying marketing strategies quickly and effectively
- Limited visibility into progress, which slows store growth
Launch Path solves these challenges through a guided experience that includes:
- Showing the path only to merchants who have fewer than five paid orders
- Providing practical, easy-to-complete tasks that match the store’s early stage
- Offering clear educational content that helps merchants apply strategies faster
- Tracking progress step by step until the first five paid orders are achieved, then displaying a congratulatory message and automatically hiding the tasks
Launch Path steps
Launch Path is designed as an interactive journey that combines practical tasks with simple educational content, helping you build the essential skills needed to manage your store efficiently.
It starts with smart guidance to help you overcome early setup challenges, then continues with you step by step until you achieve your first growth milestones.
Important note: You can track your task progress from the homepage or by clicking the progress button in the top bar.
The tasks inside Launch Path are designed to move you closer to your first goal: achieving 5 paid sales.
To illustrate how the experience works, here is one example task: preparing your store for sales by adding social media accounts to strengthen your digital presence and connect customers directly to your store. You will also find other similar tasks that are continuously updated as you progress.
Example: Add social media accounts to strengthen your digital presence
One of the first steps in preparing your store for sales is adding your social media accounts.
- Click Add Social Media Accounts.
- In the side panel, click Add Social Media Accounts Now.
You can add at least one account from your available social platforms.
To learn more, see the guide on customizing your store’s basic information and adding social media links.
Add WhatsApp as an instant contact option
You can also add a direct WhatsApp contact option to your store.
- Click Add WhatsApp Button.
- Click Add WhatsApp Button Now to install the free app that adds a WhatsApp button directly to your storefront with multiple display options.
This helps turn direct customer communication into faster sales and gives customers a quick way to reach you with questions before purchasing.
These steps together create a smoother transition from the setup phase to sustainable growth.
Once you complete a task, move on to the next stage in your store’s launch journey.
Frequently asked questions
What is Launch Path in the new dashboard?
Launch Path is an interactive educational experience that guides you through practical steps and clear tasks to help you achieve your first five paid sales. It is designed to help you start selling with confidence, without confusion or unnecessary complexity.
What are the main tasks in Launch Path?
Launch Path focuses on practical tasks that help you reach your first sales, such as:
- Improving and preparing your storefront for customers
- Understanding your target audience and attracting them effectively
- Activating the right sales channels for your products
- Managing orders efficiently to ensure a smooth customer experience
How does the interactive path help me reach my first five paid orders?
The path is built around proven e-commerce practices, such as improving the customer experience, enabling sales channels, and monitoring performance. These tasks are supported by smart guidance that makes your start clearer and increases your chances of reaching your first five paid sales faster.
What is the goal of Launch Path?
The goal is to help merchants start selling with confidence and achieve their first five paid orders as a foundation for store growth.
Is the feature only available on paid plans?
No. The feature is available to everyone, but some tasks may be tied to paid plans.
Can I hide or close the feature?
Launch Path will remain visible until you either:
- Reach five paid orders, or
- Complete all required tasks
What happens after I reach five orders?
New tasks tailored to your next stage of growth will be added soon to help you continue developing your store.
We encourage you to make full use of Launch Path by completing the guided tasks and tracking your progress step by step. This will help you reach your first five paid orders and lay the foundation for sustainable store growth.