Is your store the first place people think of when they need the perfect gift?
Every gift is an occasion, and the store that handles the occasion well gets the order. Salla's gifting system lets your customers send a gift straight to the recipient's door with a personal touch for every occasion — but the gifting experience that wins loyalty is built by you, in how you use the tools around it. In this guide, you'll learn the three steps that turn a product into a gift worth sending, and how other stores have done it.
Turning on Salla's gifting system puts a gift button in your store. What sets your store apart is what you do next: prepare ready-made card messages and images, pick the products that make good gifts, and market the gifting option so customers remember it exists.
📌 Article overview
- What the gifting experience gives you
- Three steps that make your store a gift destination
- How other stores turned products into experiences
- Frequently asked questions
🌟 What the gifting experience gives you
The moment you turn on Salla's gifting system, a gift button appears in your store and customers can send a gift directly to the recipient. The real advantage, though, is in everything the system lets you build around that button.
📋 Three steps that make your store the first stop for gift buyers
✍️ 1. Write the messages and prepare the images
The message that travels with a gift is what gives it meaning, and it can turn a simple product into something the recipient remembers.
- Prepare message templates for a range of occasions, from religious holidays to graduations.
- Vary the tone and register, from formal to casual, depending on who your audience is.
- Do not skip the images or ready-made cards. They carry the look of the message and complete the feeling of a gift.
- If you are short on time, AI tools will help you draft them.
🎁 2. Know which of your products make the best gifts
Not every product works as a gift, and customers gravitate toward bundled, ready-to-send options rather than doing the choosing themselves.
Identify your "easy to gift" products: bundles, small sets, and anything with elegant packaging.
- Build a dedicated gift section in your store with a presentation that makes choosing simple.
- Around occasions such as Ramadan, Eid, or the start of the school year, publish ready-made gift lists.
- Think about the extras: professional wrapping, a handwritten card, and anything else that adds care.
📣 3. Market the idea of gifting
The gifting feature needs deliberate marketing to remind customers it is there — from quick messages to full campaigns:
- Use WhatsApp and email campaigns to flag the occasions coming up, such as Eid al-Fitr, Mother's Day, and National Day.
- Design gift-specific ads for social platforms, with strong images built around the phrase "Send it as a gift".
- Do not forget smart discounts. A small reduction on gift bundles is often what makes the decision easy.
🖼️ How stores turned products into experiences with add-on services
- Neyam: offers a ready-made set that can be bought or sent as a gift, with a choice of candle and matching table runner. Those extra choices add a personal touch to every gift, make it feel like an occasion for the customer, and help the store stand out to people hunting for the right present.
- Rezam: lets the buyer choose a size, add a card carrying a personal message, and pick the wrapping when the product is a gift, so it arrives at the recipient with a card and elegant packaging that make it feel personal.
- Black Stores: lets the buyer attach a custom photo to the gift, which makes the whole experience more personal and gives every gift something of its own.
🔗 Follow the steps for adding add-on services to your products and start turning every gift into an experience worth remembering.
💡 In short
Salla's gifting feature is a strong tool for improving the customer experience, but what really separates your store is how you use it:
✍️ Prepare messages and images that match what your audience cares about.
🎁 Choose your gift products deliberately.
📣 Run marketing that prompts customers and reminds them what is available.
Do those three things and you build a premium gifting experience that makes your store the first choice for anyone looking for a gift worth giving.
❓ Frequently asked questions
How many card messages should I prepare?
Enough to cover the occasions your customers actually buy for, written in more than one tone. If time is tight, draft them with an AI tool and edit from there.
Which products belong in a gift section?
The ones that are easy to send: bundles, small sets, and anything already packaged well. Customers prefer a ready-made option to assembling a gift themselves.
Can I offer wrapping or a handwritten card?
Yes. Extras like professional wrapping, a handwritten card, or a size choice are added as add-on services on the product itself.
When is the best time to run a gift campaign?
Ahead of the occasions your audience marks — Ramadan, Eid al-Fitr, Mother's Day, National Day, and the start of the school year. Send the reminder before people start shopping, not during.
How do customers know my store offers gifting?
The gift button appears in your store once the gifting system is on, but customers still need reminding. WhatsApp and email campaigns, gift-specific social ads, and a small discount on gift bundles all do that job.
Install the gifting system now and make your customers' occasions.
Or read more about how to activate it and use what it offers.