Want millions of shoppers to find your products the moment they search on Google?
Google Merchant Center lets millions of users find, explore, and buy your products, and gives you different ways to show the right products to the right customers. By connecting it to your Salla store, your business and product information becomes available across Google's platforms whenever someone searches for what you sell. In this guide, you'll learn the requirements and the steps to connect your store to Google Merchant Center.
To connect your Salla store to Google Merchant Center, install the Google Merchant Center app from the Salla App Store and copy your product feed link from the app settings. Then create a Merchant Center account on Google, verify your store ownership, and paste the feed link to import your products.
๐ Article overview
- What is Google Merchant Center?
- How do I start selling my products on Google services?
- Requirements for connecting your Salla store to Google Merchant Center
- How to connect your Salla store to Google Merchant Center
- Frequently asked questions
What is Google Merchant Center?
Google Merchant Center is where you provide information about your business and products to shoppers across all of Google's platforms. That information then appears to customers whenever they search for something on Google.
Google Merchant Center works as a companion tool to Google Ads.
Why use Google Merchant Center?
1. It is your gateway to advertising products through Google Shopping.
2. It stores the core product information needed to create product ads and serve them to potential customers.
3. It makes your products eligible to appear on Google Shopping.
How do my products appear on Google?
Once your product information is enabled across Google platforms โ Shopping ads, Shopping Actions, local inventory ads, and other available programs โ users can see your store's items throughout Google, including both sponsored and unpaid results on Google Search and Google Images.
๐ก Example: When someone searches Google for "Chanel perfume", the first results come from Shopping ads and Google Search. The user can click any of them to go straight to the product page on the store.
How do I start selling my products on Google services?
Requirements for connecting your Salla store to Google Merchant Center
1. Your store must have its own domain. For more details, see managing your Salla store domain.
2. You must complete site ownership verification. For more details, see verifying site ownership with Google site verification.
To use Google Merchant Center and its programs, you also need to follow certain policies and meet specific requirements. For more details, see Shopping requirements and policies.
๐ฃ How to connect your Salla store to Google Merchant Center
The connection happens in two main stages:
1. Connect your Salla store to Google Merchant Center.
2. Register an account on Google Merchant Center.
Stage one: connect your Salla store to Google Merchant Center
1. From the side menu of your dashboard, click (Installed apps).
2. From the Salla App Store banner, click (Browse Salla App Store).
3. From the Google Merchant Center app page, click (Install).
4. From the all apps page, on the Google Merchant Center app, open the (App options) menu and click (App settings).
5. Click (Copy link). You will paste this link into your Google Merchant Center settings in stage two.
Stage two: register an account on Google Merchant Center
1. Go to Merchant Center, and from the Google Merchant Center home page, click (Get started).
2. From the Merchant Center account setup page, click (Get started).
3. Share information about your business: whether you sell products online, and whether you have a physical store.
Then click (Go to Merchant Center).
4. Enter your business name and country of registration, then click (Go to Merchant Center).
Then click (Get started).
5. Add your business details step by step:
First. Add your business address, including the street address, city, and postal code, then click (Continue).
Second. To confirm your phone number, click (Verify identity).
Enter your store's phone number โ or a personal phone number if you prefer โ and click (Continue).
Choose how you want to receive the verification code.
When the verification code arrives, enter it in the fields provided.
Third. To confirm you own your online store, click (Confirm).
Enter your store URL, then click (Claim your online store).
๐ Important notes
Before starting the Google Merchant Center connection, you must complete site ownership verification with Google site verification.
Once verification and claiming succeed, click (Continue).
Fourth. To customize your shipping settings, click (Add).
Add the countries your store can ship to.
Choose the products that carry shipping costs, then click (Continue).
Set your delivery times.
Set the shipping costs for your products, then click (Save).
Fifth. To add your store's products to Merchant Center, click (Add).
Select the first option (Add products from a file), then select (Enter a link to your file). Paste the link you copied from the Google Merchant Center app settings on your store's installed apps page into the (Enter a link to the product file) field, then click (Continue).
Be patient โ importing your products can take a while depending on how many you have.
Check the status of the imported products (Under review - Not approved - Approved). To see why a product was rejected, open the menu next to it and click (Review and fix issues).
Product review usually takes a few days.
For more details, see Merchant Center account issues and solutions.
โ Frequently asked questions
What do I need before connecting my store to Google Merchant Center?
Your store needs its own domain, and you must complete site ownership verification through the Google Site Verification app. You also need to comply with Google's Shopping policies and requirements.
Where do I find my product feed link?
From the installed apps page, open the Google Merchant Center app's settings and click (Copy link). Paste that link into Merchant Center when adding products from a file.
How long does product review take?
Reviewing your product data usually takes a few days. You can follow each product's status in Merchant Center: under review, not approved, or approved.
Why was one of my products rejected?
From the menu next to the product in Merchant Center, click (Review and fix issues) to see the reason and how to resolve it.
Additional support services
Take advantage of the merchant services section, where experts can help with everything you need for connecting Google Merchant Center and getting your products shown and suggested on Google's shopping portal, plus other services that free you up to focus on growing your business.
