Many stores are searching for a smart way to increase sales, reduce abandoned carts, and build long-term customer loyalty. However, relying only on direct discounts quickly loses its impact and often reduces profit margins.
The solution? Cashback strategy. With cashback, customers receive part of their purchase value back as credit in their store wallet, encouraging them to return and use that balance again.
The result:
- Higher sales
- Stronger customer loyalty
- Continuous engagement with your brand
📌 Article overview
- What are cashback offers?
- The goals cashback offers serve
- Practical examples of professional cashback campaigns
- Smart ways to combine cashback with other marketing tools
- Frequently asked questions
What are cashback offers?
Cashback offers give customers the opportunity to recover a portion of their purchase value as wallet credit.
This balance can be used in future purchases, adding real value to every order and motivating customers to shop again.
Example: If you create a 10% cashback offer, a customer who spends 500 SAR will receive 50 SAR as wallet credit, encouraging them to return and make another purchase.
Goals achieved by cashback offers
Cashback campaigns can support several marketing goals:
- Increasing brand loyalty
Recurring offers such as monthly cashback (e.g., 10%) encourage customers to return regularly. - Attracting new customers
Promoting cashback offers provides an appealing first experience that motivates customers to continue shopping with your store. - Boosting sales
Setting conditions like “minimum purchase of SAR/AED 500” increases the cart value. - Reducing abandoned carts
Customers are more likely to complete checkout when they expect cashback rewards. - Increasing average order value
Fixed or percentage cashback rewards tied to spending thresholds motivate customers to spend more. - Obtaining behavioral insights
Tracking metrics like: - Number of customers using cashback
- Repeat purchase rate
- Time between earning and using cashback
These insights help merchants design more effective marketing strategies.
Practical examples of cashback campaigns
From the Cashback Offers dashboard, Salla provides flexible tools for creating professional cashback campaigns.
Below are practical use cases:
1. Clearing slow-moving inventory
- Cashback type: Percentage
- Minimum order: SAR/AED 100
Description: “Get 20% cashback when purchasing from the skincare creams section.”
Result: Encourages customers to buy slow-moving products with a higher reward incentive.
2. Recovering abandoned carts
- Cashback type: Fixed amount (SAR/AED 10)
- Duration: 2 days after sending abandoned-cart email
Result: Encourages customers to complete their pending orders.
3. Rewarding loyal customers
Cashback based on loyalty tiers:
- Silver: 5%
- Gold: 10%
- Platinum: 15%
Maximum cashback: SAR/AED 100
Description: “The higher your membership level, the greater your cashback.”
Result: Encourages customers to increase purchases to reach higher tiers.
4. Rewarding product reviews
- Cashback type: Fixed amount (SAR/AED 5)
- Minimum order: Not applicable
- Platform: Store app only
Result: Increases review submissions and product credibility.
5. Encouraging specific payment methods
- Cashback type: 7%
- Description: “Get 7% cashback when paying with Mada.”
Maximum cashback: SAR/AED 30
Result:
- Lower payment processing costs
- Encourages customers to use preferred payment methods
6. Launching a new product
- Cashback type: 15%
- Duration: 1 week during product launch
Description: “Try our new product with 15% cashback in your wallet.”
Result: Encourages trial and gathers early feedback.
7. Increasing average order value
- Cashback type: Fixed amount (SAR/AED 50)
- Minimum order: SAR/AED 1000
Result: Customers increase spending to reach the reward threshold.
8. Short seasonal promotions
- Cashback type: 10%
- Duration: 3 days during holidays or events
Platforms: Website and app
Result: Creates urgency and maximizes seasonal shopping peaks.
9. Promoting the mobile app
- Cashback type: Fixed amount (SAR/AED 15)
- Platform: Store app only
Description: “Shop from our app and get SAR/AED 15 wallet credit.”
Result: Increases app downloads and engagement.
10. Reviving slow categories
- Cashback type: 20%
- Maximum cashback: SAR/AED 40
Description: “Double cashback on home electronics.”
Result: Redistributes sales toward underperforming categories.
Smart ways to combine cashback with other marketing tools
Currently, cashback offers in Salla cannot be directly limited to specific products or categories. However, merchants can achieve similar results through alternative strategies.
1. Using customized coupons for products or categories
The cashback system in Salla allows you to enhance your marketing strategy by combining it with other tools such as coupons. Instead of assigning cashback directly to specific products or categories (which is not currently available), coupons can be used to direct customers to targeted products while linking them to a cashback offer.
Core idea
Create a discount coupon dedicated to specific products or categories.
In the coupon or campaign description, explain that purchasing using this coupon will grant cashback that will be added directly to the wallet after completing the order.
In this way, customers are directed toward the products you want to promote while receiving an additional incentive (cashback).
Implementation steps
Create a dedicated coupon
Add a new coupon and enter its details, such as:
- Coupon name (example: Cashback10).
- Coupon code that the customer enters at checkout.
- Discount percentage or value (optional — it can be symbolic if the focus is on cashback).
From the targeting settings, specify:
- Specific products
- Specific categories
Add a description explaining the cashback connection
In your marketing campaign, explain that: “Purchasing using this coupon grants 10% cashback added directly to your wallet.”
Activate cashback in general
Create a cashback offer (for example 10%) that applies to all orders during the same time period covered by the coupon.
This ensures that customers who use the coupon for the targeted products will also receive cashback.
2. Creating custom pages or product lists
You can create a custom page or list that gathers targeted products and promote it with a special offer such as: “Shop from this list and receive 10% cashback in your wallet.”
Core idea
Create a custom page or list inside the store that includes the targeted products (such as new products or slow-moving items).
Then explain in the description or marketing campaign that shopping from this list grants cashback added to the wallet after completing the order.
In this way, customers’ attention is directed to specific products while offering an additional incentive (cashback).
Implementation steps
Create a new product list
- From the Store Design page, open the theme card and click Customize.
- From the side menu, click Menu Management.
- From the store menu settings, click Add New Menu.
- Rename it, for example, to Seasonal Products, add all targeted products, and display it in a clear location in the store (header or footer).
Add a marketing description linking the list to cashback
In the campaign content, include a message such as: “Shop from this list and get 10% cashback in your wallet.”
Activate cashback generally
Create a cashback offer (for example 10%) that applies to all orders during the campaign period.
This way, any customer purchasing from the targeted list will benefit from the offer.
3. Directing marketing campaigns
Although cashback is activated at the store level, you can use marketing campaigns (email, SMS, WhatsApp, paid ads) to highlight the products or categories you want to promote, so customers understand that benefiting from cashback relates to those products.
4. Combining cashback with loyalty or points programs
Cashback can be activated generally while offering additional benefits (such as double points or loyalty offers) for targeted products or categories. This effectively directs customers toward those products.
📐 Therefore, merchants can use the marketing tools available within the Salla platform to achieve the same goal indirectly, while maintaining clarity and attractiveness for customers.
Frequently asked questions
When is cashback most effective?
- When launching a new product.
- During holidays and special occasions.
- To stimulate sales during slow periods.
- To encourage repeat purchases and store return visits.
When should the offer be stopped?
- When profit margins decline significantly.
- If the offer does not achieve the desired results.
- When it attracts non-serious customers.
- After achieving the intended marketing objective.
What are the key indicators of successful cashback offers?
- Increased sales and number of orders.
- Higher repeat purchase rate.
- Growth in average order value.
- Increased customer loyalty even after the offer ends.
- Positive engagement with promotional campaigns.
Cashback is not just a temporary marketing offer. It is an advanced strategic tool for building long-term relationships with your customers. When applied intelligently, it can turn every purchase into an opportunity for repeat business, stronger loyalty, and sustainable growth for your store.