Do you know how much each customer spends in a single order — and how much more they would spend with the right nudge?
Winning a new customer is expensive. Getting the customers you already have to add one more item to the cart is not. That is what average order value measures, and raising it is the fastest way to grow revenue without spending more on marketing. Salla gives you seven built-in features designed to do exactly that. In this guide, you'll learn what each feature does, when to use it, and how to promote your offers so customers actually see them.
Average order value is what each customer spends per order. Salla raises it with seven built-in features: cart offers, fixed-price bundles, buy X get Y, minimum-spend coupons, free shipping thresholds, recommended products, and product options. Each one gives the shopper a reason to add one more item before checking out.
📌 Article overview
- Seven Salla features that raise your average order value
- How to promote your offers so customers see them
- Apps that support a higher average order value
- Frequently asked questions
🚀 Seven Salla features that raise your average order value
Each feature below works on its own. Start with the one that fits how your customers already shop.
1. Cart offers
Get your customer to add more products to the cart in exchange for a discount that grows as the cart grows.
💡 Example: in a summer offer, the more the cart is worth, the bigger the discount. Spend SAR 200 and the customer gets 5% off, SAR 300 raises it to 7%, and reaching SAR 500 unlocks 10% — which pushes the customer to add more products to reach the highest tier.
For more details, see cart offers.
2. Fixed-price offers
Offer ready-made product bundles at a single price to make the buying decision easier and lift your sales.
💡 Example: the Koala hotel pillow bundle gives the customer 5 pillows for a fixed SAR 195 instead of SAR 290, which encourages them to buy the full quantity at a price that is clearly a good deal.
📝 Tip: adapt the idea to your own catalog — a specialty coffee set, or a daily skincare kit.
3. Buy X get Y offers
Encourage the extra purchase with a buy-and-get offer the customer does not want to pass up.
💡 Example: the Kyofi offer gives 30% off the second item. Buy any Kyofi product and the second one is 30% cheaper, so adding a second item saves more.
For more details, see special offers.
4. A discount coupon with a minimum spend
Give the customer a reason to raise the cart total before the coupon activates.
💡 Example: enter code (Ezzna) and get a special discount on your first order.
📝 Tip: keep codes short, clear and easy to type — occasion and season names work well and get used more often.
For more details, see discount coupons.
5. Free shipping above a set amount
Free shipping is one of the strongest reasons a customer will spend a little more.
💡 Example: free shipping on every order above SAR 399.
📝 Tip: add a visual progress bar on the cart page showing how much is left before free shipping kicks in.
For more details, see free shipping settings.
6. You may also like
Show complementary or suggested products based on what the customer is already doing in your store.
💡 Example: after a customer adds a beauty product, they are shown items such as a makeup setting spray or a makeup brush.
For more details, see you may also like.
7. Product options
Adding options to a product makes the buying experience more personal for the customer and more profitable for you.
💡 Example: a custom keychain with a club badge — the customer picks the name on the side, the letters and numbers, and the club they want.
📝 Tip: options such as gift wrapping or adding the customer's name turn an ordinary product into something worth paying more for.
For more details, see product options.
✅ How to promote your offers so customers see them
An offer nobody notices does not raise anything. Use Salla's promotion tools to put it in front of the customer.
🛍️ In your storefront
- A dedicated category for offers.
- An announcement bar at the top of the page.
- An eye-catching banner on the home page.
💡 Example: the Mafarish Al Habib store used a banner and a dedicated storefront display for Saudi National Day 95 to drive more engagement from customers.
For more details, see control your store design.
📣 In your marketing channels
- Paid ads.
- Social media posts.
- Email, WhatsApp messages and notifications.
📝 Tip: a successful offer is not just about switching it on. It is about how you present it and how well it reaches your customers.
⭐ Apps that support a higher average order value
Once the built-in features are running, these apps add another layer.
Million Plus
Adds interactive elements that push the customer toward a decision, such as:
- A countdown timer.
- "Almost out of stock" notifications.
- "Add one more item and get a discount" alerts.
📝 Tip: ideal during seasonal offers and sale periods, when fast decisions matter most.
Install Million Plus on your store.
Upsell & Cross-sell bundles
Create upsell and cross-sell offers that lift sales without extra work:
- Upsell offers that move the customer to a higher version of the product.
- Cross-sell offers that suggest complementary products.
- Product bundles at one attractive price.
📝 Tip: build bundles such as "the complete coffee set" or "the daily skincare kit" for a quick lift in sales.
Install Upsell & Cross-sell bundles on your store.
❓ Frequently asked questions
What is average order value?
It is the average amount a customer spends in a single order. Raising it means more revenue from the same number of customers, without paying to bring in new ones.
Which feature should I start with?
Cart offers and a free shipping threshold apply across your whole catalog rather than a single product, so they are a practical place to begin.
Do I need an app to raise my average order value?
No. All seven features are built into Salla. Million Plus and Upsell & Cross-sell bundles are optional additions once the built-in features are already running.
How do I get customers to notice an offer?
Show it where they already look: a dedicated offers category, an announcement bar, and a home page banner — then support it with paid ads, social posts, email, WhatsApp and notifications.
What makes a good bundle?
Group products that are naturally used together and price the bundle clearly below the sum of its parts, the way 5 pillows at SAR 195 replaces SAR 290 of separate purchases.
📈 The takeaway
Every feature and app here is a chance to sell more without a great deal of extra effort. Switch one on, then watch your order values and average sales climb.
✨ Raise your store's average order value today.
Turn on Salla's smart features such as cart offers, fixed-price offers, and free shipping. Then add apps such as Million Plus and Upsell & Cross-sell bundles to grow sales further.
💡 Because every smart offer is a real increase in your profit.