A customer's relationship with your store starts at sign-up, and that first screen is where trust is either built or lost.
Being clear about what happens to a shopper's data, and letting them choose what they hear from you, costs nothing and makes your store easier to trust. Salla handles this at registration: the sign-up window carries a privacy policy consent notice with a direct link to the policy, plus a promotional messages option the customer controls. In this guide, you'll learn exactly what the customer sees at sign-up and how they change their preferences afterwards.
When a customer creates an account in your store, the registration window states that completing sign-up counts as consent to your store's privacy policy, and links straight to it. The same form carries a promotional messages option, enabled by default, which the customer can change at sign-up or later in account settings.
📌 Article overview
- Showing the privacy policy during customer registration
- Managing the promotional messages subscription
- Frequently asked questions
🚀 Showing the privacy policy during customer registration
When a customer creates a new account in your store, the registration window includes a clear notice: completing the registration is treated as consent to the store's privacy policy. A direct link to the full policy sits alongside the notice.
This makes it transparent how the customer's data will be used before they finish signing up, and it records that the customer saw the privacy policy and acknowledged it when the account was created.
📝 Note: the customer can click the (Privacy policy) link to read the full details before completing registration.
🚀 Managing the promotional messages subscription
There are two ways a customer can subscribe to promotional messages from your store.
1️⃣ During account registration
The (Subscribe to promotional messages) option appears in the registration form and is selected by default.
- A customer who wants your offers simply leaves the option as it is.
- A customer who does not want them clears the checkbox before clicking the complete registration button.
2️⃣ From account settings
Flexibility is what keeps that trust. At any point the customer can sign in to their account, open account settings, and change their preference:
- Turn promotional messages on to receive your latest offers.
- Or turn them off. The change takes effect immediately.
❓ Frequently asked questions
Does completing registration count as consent to the privacy policy?
Yes. The registration window states that completing the sign-up is treated as consent to the store's privacy policy.
Where can the customer read the privacy policy?
Through the link shown in the registration window, before they finish creating the account.
Is the promotional messages option mandatory?
No. The customer can clear it during registration if they do not want to receive those messages.
Is the promotional messages option on by default?
Yes. It is selected by default in the registration form, so a customer who does not want it has to clear it.
Can the customer change their preferences after registering?
Yes. They can turn promotional messages on or off at any time from their account settings, and the change applies immediately.
📝 Important notes
- The privacy policy notice and the promotional messages option are two separate things. Consent to the policy comes with completing registration; promotional messages are a preference the customer can change at any time.
Clear consent at sign-up is not a formality. It tells a new customer exactly what they agreed to and how to change their mind, and that is the easiest trust you will ever earn.