Lack of customization can lead to unsuitable shipping options being shown, or even lost orders due to messages like “No shipping companies available.”
With Shipping Routes, you can precisely control when and how shipping options appear, based on product type, location, timing, and more.
In this article, we showcase real-world use cases from stores that leveraged routes in different ways to overcome challenges and achieve their operational goals.
Whether you want to customize shipping for a specific product or automatically distribute orders across multiple carriers, these examples will inspire you to use routes effectively for your store.
Case 1: Ship with your brand identity
Challenge: The merchant wants to offer a seamless branded shipping experience without confusing customers with multiple carrier names.
Store case: A luxury cosmetics store focused on delivering a consistent and premium customer experience.
Route type: Custom naming
Solution using routes:
- Create a route that includes all store products and enable trusted shipping companies.
- Activate Custom Naming and label the service with a brand-aligned name such as: “Pure Beauty Delivery.”
- Hide actual carrier names so customers only see the branded label.
Case 2: Shipping heavy furniture
Challenge: Customers may select unsuitable carriers for heavy items, leading to delays or damage.
Store case: A store selling furniture and office supplies.
Route type: Auto-assign
Solution using routes:
- Create an auto-assign route for the “Furniture” category using heavy-shipment carriers.
- Create another route for office products using fast delivery companies.
Case 3: Fast delivery within the city
Challenge: The merchant needs fast delivery within a specific city without showing this option to customers outside that area.
Store case: A clothing store delivering both inside and outside Jeddah.
Route type: Company selection
Solution using routes:
- Create a route limited to Jeddah, enabling a 24-hour delivery company.
Case 4: Leveraging shipping siscounts
Challenge: The merchant wants to utilize a partnership with a discounted shipping provider and direct customers toward it.
Store case: A store with an exclusive agreement with a shipping company.
Route type: Auto-assign
Solution using routes:
- Create a route for specific products or customer segments
- Enable discounted shipping using the partner company
Case 5: Premium shipping for loyal customers
Challenge: The merchant wants to enhance shipping for loyal customers without applying it to everyone.
Store case: A store with a VIP customer segment.
Route type: Company selection
Solution using routes:
- Create a route linked to VIP customers
- Enable premium, fast shipping companies
Case 6: Shipping based on product type and time
Challenge: The merchant wants to control delivery timing and assign specific carriers based on product type.
Store case: A fresh bakery store.
Route type: Company selection
Solution using routes: Create a route called “Bakery Delivery” activated only when:
- Category = Bakery
- Location = Jeddah
- Order time is before 12:00 PM
Use custom naming to display “Bakery Courier” instead of the company name.
Case 7: Automatic sistribution by percentage
Challenge: The merchant wants to distribute orders across carriers to avoid overloading one company.
Store case: An abaya store experiencing inconsistent carrier performance.
Route type: Auto-assign
Solution using routes: Create an auto-assign route and distribute capacity:
- Aramex: 50%
- SMSA: 30%
- Flow: 20%
Case 8: Time-based shipping distribution
Challenge: The merchant wants to assign different carriers depending on the time of order.
Store case: An abaya store serving multiple regions.
Route type: Company selection
Solution using routes: Create 3 routes based on time:
- Midnight → 8 AM: Aramex
- 8 AM → 4 PM: SMSA
- 4 PM → Midnight: Flow
Case 9: Prevent checkout based on category & location
Challenge: The merchant wants to completely block shipping for food products outside Jeddah.
Store case: A store selling food and sweets.
Route type: Auto-assign
Solution using routes:
- Create an auto-assign route with conditions:
- Category = Food or Sweets
- Location = Jeddah only
- Disable the default route to ensure full control
Case 10: Shipping segments by city
Challenge: The merchant wants to assign carriers based on city groups.
Store case: A store shipping to Jeddah, major cities, and other regions.
Route type: Company selection
Solution using routes:
- Route 1: Jeddah → Rose Express
- Route 2: Riyadh, Dammam, Makkah, Madinah → J&T + SMSA
- Route 3: General route → SMSA
Case 11: Smart shipping during aales seasons
Challenge: High order volumes during promotions cause delays.
Store case: A store running seasonal campaigns (e.g., White Friday).
Route type: Flexible (Auto-assign / Custom naming / Company selection)
Solution using routes:
- Create a temporary route effective only during the campaign period
- Include high-capacity carriers
- Disable it after the promotion ends
Case 12: Reducing returns due to delays
Challenge: High return rates in specific areas due to slow delivery.
Store case: A store receiving complaints from certain regions.
Route type: Company selection
Solution using routes:
- Identify affected regions
- Create routes using faster carriers
- Disable slower carriers
Case 13: Specialized shipping by product type
Challenge: Certain products require special handling (e.g., medical or fragile items), but customers may select unsuitable carriers.
Store case: A store selling medical, fragile, and regular products.
Route type: Auto-assign
Solution using routes:
- Create a route for medical products using licensed carriers
- Create another route for fragile items using companies with secure packaging
Each route should include precise product-based conditions.
📌 Important note:
- When multiple auto-assign routes apply to the same order, make sure to carefully rank priorities to avoid conflicts.
- Always prioritize the most specific routes (e.g., heavy or fragile products) over general ones.
- Proper route prioritization ensures correct condition evaluation and prevents conflicts that may negatively impact shipping experience or product safety.