Create a new shipping route | Salla Help Center

Create a new shipping route | Salla Help Center

Create a new shipping route

Last updated: Friday 17 April 2026.

Are your customers seeing unsuitable shipping options? Or do you find it difficult to customize shipping based on order type or location?

Overcome these challenges by creating custom shipping routes that allow you to control when and how shipping companies are displayed during checkout.

In this article, we guide you step by step to create a new route that ensures a more flexible shipping experience and better alignment with your store and customer needs.

📌 Article overview

Available shipping route types
Creating a route (Company Selection type)
Creating a route (Auto-Assign type)
Creating a route (Custom Naming type)
Creating a default shipping route

🔔 This feature is available for Pro and Special plans only

Available shipping route types

There are three types of shipping routes available:

Summary of differences:

Route type	What the customer sees	When to use it
Company selection	A list of selected shipping companies (ordered)	When you want to control or rank companies while allowing customer choice
Custom naming	A custom label (e.g., Fast Delivery – Refrigerated Delivery) with hidden companies	When you want to manage companies internally and hide their names
Auto-assign	Customer does not choose; system assigns one company	When you want to automatically assign a single company
Default Route	All available companies based on customer address	Applied automatically unless disabled

🔔 Note: An exclusive custom route or auto-assign route overrides any lower-priority routes.

Creating a company selection route

When should you use this type?

To control the order of shipping companies
Example: Show express delivery first, then an economical option like Saudi Post
Helps customers decide quickly without confusion
To customize shipping based on product or category
Example: Show a carrier that handles liquids for perfumes or oils
Ensures compatibility with shipment type
To hide unsuitable companies in specific cases
Example: Exclude a weak carrier for remote areas
Avoids poor delivery experiences
To provide special experience for specific customer groups
Example: Show premium shipping only for VIP customers
Enhances loyalty and exclusivity
To limit international shipping to trusted companies
Example: Show only DHL and Aramex for Gulf countries
Improves delivery reliability and reduces issues

Steps to create the route:

From the main menu, click All, then Shipping Settings.
From shipping settings, click Customization (Routes) to open the routes page.
Click + Add new route.

Configure route settings:

First: Route information

Route name: Choose a clear internal name (not visible to customers), e.g., “Remote Areas Shipping”.
Route type: Select Company Selection.
Shipping companies: Choose which companies will appear and ترتيب them as needed.

Second: Route conditions

To add a condition, click + Add Condition.

Define whether all conditions must be met or at least one.

Available conditions include:

Cart value

Customer location (allowed/excluded cities)
Example: Apply route only outside major cities (Riyadh, Makkah, Jeddah, Madinah)

Cart weight

Product categories

Learn more about all available conditions to fully customize your delivery experience.

🔔 You can add up to 5 conditions per route. Be careful of overlapping conditions between routes.

Third: Shipping company ordering

Choose how companies are displayed:

Salla recommendation: Default system ranking

Manual ranking: Drag and drop (Pro & Special only)

By capacity (number of orders):
Define order limits per company (Special plan only)

By capacity (percentage):
Ranking orders by percentage (Special plan only)

⚠️ Final distribution is approximate and may affect displayed pricing.

By price: Automatically sorted from lowest to highest

Fourth: Route priority

If multiple routes exist, define the priority order. Otherwise, the route will be added to the end.

You can review everything using the route summary.

Tip: Place a test order matching your conditions to verify the setup.

Creating an auto-assign route

When should you use it?

To provide a faster, simpler checkout experience
When one company fits most orders
To automatically select the best company based on conditions
To enforce specific carriers for certain cases
To reduce errors in shipping selection

Steps:

Click + Add New Route
Select Auto-assign as route type

Then complete the same steps:

Select companies
Add conditions
Ranking companies
Set priority

At checkout, only one shipping option will be shown automatically.

Creating a custom naming route

When should you use it?

To highlight a competitive advantage
“Ultra-fast delivery – within 3 hours”
To clarify delivery type
“Refrigerated shipping – via Gulf Cooling”
To simplify options
“Standard (2–5 days)” vs “Same-day delivery”
To reflect brand identity
“Special delivery by Flower Store”

Steps:

Click + Add new route
Select Custom naming

Then follow the same steps as before.

Additional settings:

Exclusive display option

If enabled, only this route will be shown when its conditions apply—even if other routes match.

Example:

Route 1: Orders above SAR/AED 500 (Free shipping)
Route 2: Riyadh orders (Fast shipping)

If exclusive is enabled for Route 1 → only free shipping appears.

Display name for customers

Set the name and description shown to customers, with an optional image.

Unified shipping price

✅ Enabled → fixed price shown to customers
❌ Disabled → actual carrier pricing is shown

When to use unified pricing?

To create predictable pricing
To hide carrier details
To maintain profit margins
To offer promotional shipping deals

Default route activation

The default route applies automatically when no other route matches.

From the routes page:

Click Customize default route

Choose how shipping companies are displayed

Options include:

Salla recommendation
Manual ranking (Pro & Special)
Capacity-based (orders or %) (Special)
Price-based ranking

Important notes:

You can disable the default route entirely
If disabled, ensure you have routes covering all scenarios

🚀 Ready to improve your shipping experience?

Start creating your first route now and see how flexible shipping options can increase customer satisfaction and order completion rates.

Read the help article to explore advanced use cases and best practices for shipping routes.