Not sure which approach will actually get people buying from your store?
Salla gives you a long list of ways to promote your store, and you can use one, a few, or all of them depending on the kind of business you run and how big it is. These store promotion ideas range from small trust-building changes, like publishing a clear refund policy, to campaigns you send out to customers directly. In this guide, you'll learn nine of the most effective ones and where to set each of them up.
The most effective ways to promote your Salla store are a clear refund policy, product tutorial videos, a timed discount on abandoned carts, flexible payment options, free shipping, offers and discounts, coupon codes, marketing campaigns by SMS or app notification, and email marketing through Mailchimp.
📌 Article overview
- A refund policy raises how much customers spend
- Product tutorial videos
- A timed discount on abandoned carts
- Flexible payment options with Tamara, Tabby and Spotii
- Free shipping
- Offers, discounts and sales
- Discount coupons
- Marketing campaigns
- Email marketing with Mailchimp
- Frequently asked questions
✅ A refund policy raises how much customers spend
Customers stay loyal to stores that accept returns and make the process simple. That loyalty shows up in what they are willing to spend.
Add your refund policy as an information page linked from your home page, like this:
For more detail, see creating a new information page.
🎬 Product tutorial videos
Videos that show how to use your products push hesitant shoppers over the line, and they give your affiliate marketers something useful to share when they bring new customers to your store.
You can list the titles of these tutorials on an information page, like this:
Then link each title to the matching video on your YouTube channel.
🛒 A timed discount on abandoned carts
A discount with a deadline brings the number of abandoned carts down. The customer completes the purchase straight away to use the discount rather than putting it off.
For more detail, see enabling a timed discount on abandoned carts.
💳 Flexible payment options with Tamara, Tabby and Spotii
Adding flexible payment options such as Tamara, Tabby and Spotii to your store increases your chances of a sale, because customers can buy without worrying about the total amount up front.
For more detail, see connecting Tamara.
For more detail, see connecting Tabby.
For more detail, see enabling the Spotii deferred payment method.
🚚 Free shipping
Free shipping! Two words that push customers to finish the purchase. It reads as a bonus and leaves the customer feeling good about the order.
Offer free shipping when:
- You have worked out what it costs and it will not eat into your final profit.
- Your competitors offer it and you need to stay competitive. Even when they do not, it gives you an edge — 81% of online shoppers check three retailers before they buy.
- Your supplier gives you free or reasonably priced shipping.
- Your goal is to increase the number of orders.
- You have successfully built the shipping cost into your product price.
For more detail, see shipping and delivery options.
🏷️ Offers, discounts and sales
Offers, discounts and sales are three sides of the same coin. They turn visitors you have no other way of persuading into buyers.
For example:
- Buy two of a product and get the third free.
- Buy product 1 and product 2 and get product 3 free.
- Spend a set amount and get a set discount off your order.
Tips for discounts that convince customers:
- Give a reason for the lower price: a full store refresh, back to school, the end of summer, a holiday season.
- Show the size of the saving. 7% off can look unimpressive on its own, while the amount the customer saves often looks far more attractive.
- Keep the promotion simple. Everyone in your target audience should understand it at a glance.
For more detail, see special offers.
🎟️ Discount coupons
Coupons improve the buying experience and lift sales in your store, and they give you something to compete with in a crowded market.
For more detail, see creating a new coupon.
📣 Marketing campaigns
You can send promotional messages as mobile text messages, or as app notifications if you have an app for your store, for a small fee.
For example:
You set up and send these messages and notifications from the marketing campaigns section for your store or app.
For more detail, see working with marketing campaigns.
📧 Email marketing with Mailchimp
It does not matter how big or small your store or brand is — email marketing lets you reach your customers at any hour, all year round. Build a list of the email addresses of your past and current customers alongside the prospects who are interested in your store or products, then start marketing your products and your brand.
How to use this tool
1. Sign up. Register under your own name or your company name with Mailchimp.
For more detail, see connecting the Mailchimp email service.
2. Bring in your customers. Add your subscribers' email addresses. This happens automatically once your Salla store is connected to Mailchimp.
3. Start your campaign. Choose your recipient list, then launch the campaign.
4. Send the email. Once all the details are filled in, send it and your message reaches everyone on the list.
5. Read the report. Click (Reports) to see how many people opened the message, how many clicked the links inside it, and how many unsubscribed or marked it as spam.
❓ Frequently asked questions
Do I have to use all of these promotion methods?
No. Use the ones that fit your business and its size. Some stores run one or two well; others combine most of them.
Where does my refund policy appear?
You add it as an information page, which you can then link from your store's home page.
How does a timed discount reduce abandoned carts?
The deadline gives the customer a reason to finish the purchase now instead of leaving the cart and coming back later.
Does sending marketing campaigns cost anything?
Text messages and app notifications are sent for a small fee from the marketing campaigns section.
Do I have to import my subscribers into Mailchimp manually?
No. Once your Salla store is connected to Mailchimp, subscriber email addresses are added automatically.
Start with the ideas that fit your margins and your customers, measure what each one does to your orders, and keep the ones that pay for themselves.