Struggling to connect your store to TikTok Business and set up the pixel, the catalog, and Conversions API by hand?
The TikTok Business Extension takes that work off your plate. You connect your TikTok Business account to Salla once, link an existing pixel and catalog or create new ones, and switch on Conversions API in a single step. Every advertising asset is then wired up automatically inside Salla, with no app to install and no tool-by-tool setup. In this guide, you'll learn what the extension does, how it compares to connecting TikTok manually, and how to turn it on from your dashboard.
TikTok Business Extension is a Salla feature that links your TikTok Business account to your store and syncs your advertising assets — pixel, Conversions API, catalog, and ad account — automatically. You activate it from the tracking tools page in your dashboard, choose your account and assets, then confirm the connection.
📌 Article overview
- About TikTok Business Extension
- Manual connection vs. automatic connection through TikTok Business Extension
- How to connect through TikTok Business Extension
- Frequently asked questions
💡 About TikTok Business Extension
TikTok Business Extension lets you connect your TikTok Business account directly to the platform and sync your advertising assets — pixel, Conversions API, catalog, and ad account — automatically and securely.
What you get from connecting through TikTok Business Extension
Once your account is connected, you get:
⚡ A complete connection in one step
Connect your TikTok account, link an existing pixel and catalog or create new ones, and enable Conversions API in a single step, instead of working through the manual setup that used to take time and effort.
🛠️ Automatic setup for every asset
After you connect, the pixel, the catalog, and Conversions API are linked inside Salla straight away. There is no app to install and no separate setup for each tool, which cuts down technical errors and saves you time.
🔔 Note: Conversions API keeps tracking accurate for all events, even when the browser restricts tracking.
🔄 It keeps working around the clock
TikTok Business Extension runs continuously, even when you have no active campaigns. Visitor activity — product views, add to cart, completed purchases — is passed to TikTok automatically, so your data stays current and accurate.
💻 An easier experience for beginners
You do not need a technical background. The tool lets you manage every asset smoothly, so you can spend your attention on selling instead of on technical settings.
🕒 Less time spent, more done
The tool condenses all of the old manual work into a single step, so you can launch campaigns faster and catch seasonal marketing moments or limited-time offers while they last.
⚙️ Manual connection vs. automatic connection through TikTok Business Extension
Comparison | Manual connection with TikTok Business apps | Automatic connection through TikTok Business Extension |
Setup | Manual, and it takes technical know-how. | Fully automatic from Salla. |
Accuracy | Limited, and setup mistakes can affect it. | More stable, thanks to the direct connection and asset syncing. |
Data updates | Need manual follow-up and editing. | Happen automatically once you are connected. |
👣 How to connect through TikTok Business Extension
You can turn the feature on from your Salla dashboard:
1. From the main menu, click (Marketing), then choose (Tracking tools).
2. Open the TikTok tab, then click (Connect your account).
3. Choose the TikTok Business account you want to use, or create a new one.
4. Select the ad account and the assets linked to it.
5. Review the permissions being requested, then click (Confirm connection).
🎉 As soon as the connection is complete, all of your TikTok assets are ready to use inside Salla Ads.
✨ Learn how to connect your store to TikTok smoothly and build smart campaigns that put your products in front of more people and lift your sales, in a few clear steps.
Frequently asked questions
❓ Do I need technical experience to set up the connection?
No. TikTok Business Extension is built around simple, clear steps, and it sets up your advertising assets for you.
❓ What happens if I don't have a pixel or a catalog yet?
You'll be guided through creating the assets you need during the connection process, or you can pick from the assets already in your account.
❓ Do I have to install a separate app for each tool?
No. Once your account is connected, the pixel, the catalog, and Conversions API are linked inside Salla without installing anything or setting up each tool on its own.
❓ Is the feature available to every merchant?
The feature is available to Salla merchants on the Plus, Pro, and Special plans.
With TikTok Business Extension, everything happens quickly and easily inside Salla, so you can focus on growing your sales and getting better results.
Start today, and connect your account and set up your assets in minutes instead of days 🚀