What if someone promoted your products every day, created content around them, and brought you new customers — and you only paid when a sale actually happened?
That is exactly what affiliate marketing on Salla does. Instead of spending a large budget upfront on ads and hoping it converts, you build a network of marketers who earn a commission on every order they bring in. Your cost is tied directly to your revenue, which makes it one of the lowest-risk growth channels available to a growing store. In this guide, you'll learn how the affiliate marketing program works, how to manage it, and how real stores use it.
Affiliate marketing on Salla lets you partner with marketers who promote your products through their own channels. Each affiliate gets a unique coupon or tracking link, and you pay a commission only when a sale goes through. Salla records every order and settles commissions automatically through the Salla Partners platform.
📌 Article overview
- Why affiliate marketing is a smart choice for merchants
- How the affiliate marketing program works in your store
- Managing the program and tracking affiliate performance
- Practical examples of affiliate marketing in action
- Additional learning material
- Frequently asked questions
🎯 Why affiliate marketing is a smart choice for merchants
Affiliate marketing is a partnership between you and professional marketers. They promote your products on their own channels — social media, blogs, video — and earn a commission on each successful sale they generate. Here is why it works.
1. Wider reach, higher profit
Affiliates already speak to the audience you are trying to reach. They know what those people are looking for and send them straight to your store. You earn on the sale, they earn on the referral.
2. A marketing network with no ceiling
You can work with as many affiliates as you like. Every new partner extends your reach and builds awareness of your brand faster than a single campaign can.
3. No upfront budget required
Commissions are paid only after a sale, so you never have to commit a large budget in advance. The risk stays low and the spend always follows revenue.
4. No permanent discounting
Growth comes from your affiliates' promotion rather than from constant price cuts, so your margins stay intact.
5. Shared interests drive performance
An affiliate earns more when you earn more. That alignment builds a working relationship based on trust and shared results.
🚀 How the affiliate marketing program works in your store
1. Attract professional marketers and sign them up to promote your store.
2. Choose the products you want promoted, and issue a unique marketing coupon for each affiliate.
3. Let affiliates share their coupon wherever their audience is — social platforms, blogs, YouTube videos, Facebook ads, or any channel they prefer.
4. When a customer buys using that marketing coupon, the affiliate earns a commission on the sale their work produced.
🧭 Managing the program and tracking affiliate performance
An affiliate program lives or dies on how well it is managed. Salla gives you the tools to run it properly.
1. Recruit affiliates easily
Turn on (Show the affiliate marketing program in the store) in your marketing settings so marketers can see the program and apply to join.
2. Upload marketing material
Share product photos and promotional videos with your affiliates so they can build content that actually converts.
3. Track performance precisely
Open the details page for any link or coupon to see the number of orders, total sales, and how many new customers each affiliate brought in.
4. Pay commissions automatically
Affiliate earnings are calculated and paid out on a regular cycle through the Salla Partners platform, with no manual transfers on your side.
💡 This article walks you through turning the affiliate program into a lasting growth channel, step by step — from creating links to reading the performance reports and paying out commissions.
✅ Practical examples of affiliate marketing in action
🧴 A natural products store
The owner recruited affiliates from among loyal customers — people who genuinely use and like the products. Each one received a small discount coupon and a personal marketing link. Those customers turned into brand ambassadors who recommend the products in their WhatsApp groups and on Instagram.
💄 A beauty and skincare store
Every season, the store works with beauty influencers who try its new releases. It creates a marketing coupon in each influencer's name that gives their followers 10% off and pays the influencer a 15% commission on every order.
☕ A specialty coffee store
Instead of running paid campaigns in bursts, the store issued dedicated marketing links to coffee bloggers and tasting enthusiasts. Each blogger shared their experience with the monthly coffee subscription on their own channel. Every new subscription meant a fixed commission for the affiliate and a repeat customer for the store.
👗 A fashion store
Ahead of its summer collection, the store created exclusive marketing links for influencers in different niches — modest fashion, youth clothing, and accessories — and offered a higher commission on sales made in the first week of the campaign.
💡 A successful affiliate program is not built on commission rates alone. It is built on how you manage the relationship with your affiliates.
This article covers the strategies that keep those partnerships effective over the long term.
Additional learning material
Turn every recommendation into a new opportunity. To get more out of affiliate partnerships, enroll in the affiliate marketing course from Salla Academy and learn how to run the channel professionally.
❓ Frequently asked questions
Do I pay affiliates anything before they make a sale?
No. Commissions are due only after a successful sale, so there is no upfront budget and no payment for traffic that does not convert.
How does Salla know which affiliate brought in an order?
Each affiliate gets a unique marketing coupon or link. When a customer buys using it, the order is attributed to that affiliate and appears in their performance report.
How do affiliates find my program?
Enable (Show the affiliate marketing program in the store) in your marketing settings. The program then appears publicly, and marketers can apply to join.
Do I have to transfer commissions manually?
No. Affiliate dues are calculated and paid out on a regular cycle through the Salla Partners platform.
How many affiliates can I work with?
There is no limit. You can work with as many as you can support, and each one extends your reach a little further.
Affiliate marketing rewards the stores that treat it as a partnership rather than a payout. Give your affiliates good material, clear commissions, and honest reporting, and they will keep selling for you long after a paid campaign would have ended.