Are you struggling with high costs to acquire customers for your online store?
Acquiring a new customer costs more than five times as much as reactivating an existing one. These costs include advertising and marketing expenses necessary to generate new subscriptions. Meanwhile, loyal customers bring life to many businesses and add positive value to your business reputation by providing valuable feedback.
Offering discounts to loyal customers makes them feel appreciated. It's a great tool for retaining them. Coupons play an important role in repeat purchases as they inspire customers to make buying decisions. Studies indicate that customers spend 25% more with a coupon compared to purchases without coupons, 48% of customers buy earlier when they have a coupon, and 37% of customers buy more than they usually do.
Quick guide to sending a next visit coupon in my store
Step 1: Create a custom discount coupon to send to customers to encourage them to return to your store soon.
For more details on creating a new coupon
Next step: Send the discount coupon when the customer's order reaches the order completion stage.
This step can be done in two ways:
Method 1: Customize the order completion page
1. From the side menu of the control panel, click (Store Settings).
2. From the store settings page, click (Store Options).
3. From the store options page, then from the order options section, click (Set) to customize the order completion page.
4. You can write a motivational message for the customer with the coupon code at any stage of the order.
For example, place a motivational message at the order execution stage, as shown:
For more details on customizing order statuses
Method 2: Customize the order status message
1. From the side menu of the control panel, click (Orders).
2. From the orders page, click (Services), then click (Customize statuses).
3. Review the basic order statuses, modify the message that will reach the customer when their order reaches a certain stage by adding a motivational message containing the coupon code, as shown:
How to encourage my customer to return to my store with coupons?
Everyone loves a good deal, and nothing makes a customer say "Wow!" like irresistible, relevant, and highly targeted coupon offers. Although coupons are great for attracting new customers, they are also excellent for building customer loyalty. A coupon strategy backed by rich customer data can create a very successful re-engagement campaign.
Make customers feel appreciated. There are many ways to do this, including offering high-value discounts, with the most important being:
- Remind customers of what made them buy from your store in the first place. Attract the motivations that drove them to your brand.
- Show what customers will miss out on if they withdraw.
- Make it easy for customers to re-engage with your business and pick up where they left off.
- Provide personalized suggestions for using coupons (e.g., is their birthday or an anniversary coming up?).
- Create a sense of urgency so customers want to return soon.