Not sure how to keep your advertising budget under control?
Salla Ads gives you two ways to pay: prepay the whole campaign for a fixed, planned spend, or pay daily for more flexibility and a closer read on performance. Two smart options that help you get more out of every campaign and invest your budget with confidence.
Choosing between them is really a question of how you like to plan. This guide walks through both Salla Ads payment methods — how each one charges you, what happens to money you don't spend, and which type of campaign each one suits. In this guide, you'll learn how prepaid billing works, how daily pay as you use works, and how to pick the right one for your store.
Salla Ads gives you two payment methods. With prepaid, the full campaign budget is charged before the ad starts. With daily pay as you use, one day's budget is charged in advance and then adjusted to the previous day's actual spend. Unused balance is refunded automatically when you stop a campaign.
📌 Article overview
- Prepaid
- Pay as you use (daily)
- Prepaid vs. daily at a glance
- Frequently asked questions
Prepaid
🎯 This payment method lets you pay the campaign's full budget before it starts.
How the amount is charged
- The full amount is charged before the ad starts.
- The amount is charged from your wallet (primary).
- Any unused balance is refunded automatically when you stop the campaign.
💡 Key benefits
✅ Full control over your budget: you set the amount up front, so you never go over your advertising budget.
✅ A good fit for planned campaigns: ideal for seasonal offers, product launches, or any campaign with a clear goal and a clear budget.
✅ Financial peace of mind: no daily follow-up, and nothing being deducted in the background.
✅ More attention on performance: you can spend your time improving the creative and the results instead of managing payments.
Pay as you use (daily)
🎯 This option lets you launch your campaigns and pay for them day by day, instead of paying the campaign's full budget up front.
How the amount is charged
- One day's budget is charged in advance, before the ad starts running.
- Any unused balance is refunded automatically when you stop the campaign.
- The amount can be charged from:
- Your wallet (primary)
- Your credit card (backup)
- The daily charge adjusts automatically based on what you actually spent the day before:
- If you spent more than the daily budget, the actual amount is charged.
- If you spent less, only the amount you spent is charged.
💡 Key benefits
✅ A simpler advertising experience: a good fit for new merchants and for smaller budgets.
✅ Start without a large payment up front: your ad runs straight away, with no financial commitment before it does.
✅ Lower financial risk: day-by-day control means you can stop or adjust at any time.
✅ Room to test: try different ads, watch how they perform, and improve the results gradually.
Prepaid vs. daily at a glance
Comparison | Prepaid | Pay as you use (daily) |
When you are charged | The full campaign budget, before the ad starts. | One day's budget, in advance of each day. |
Payment source | Wallet (primary). | Wallet (primary), credit card (backup). |
Adjusting to actual spend | Not applicable — the budget is paid in one go. | The daily charge follows the previous day's actual spend. |
Unused balance | Refunded automatically when you stop the campaign. | Refunded automatically when you stop the campaign. |
Best suited to | Planned campaigns: seasonal offers and product launches. | New merchants, smaller budgets, and testing. |
Frequently asked questions
❓ What happens to my remaining balance if I stop a campaign?
Any balance you haven't used is refunded automatically. This applies to both payment methods.
❓ Which payment source is charged first?
Your wallet is the primary source. On daily pay as you use, your credit card is supported as the backup source.
❓ What if I spend more or less than my daily budget?
The charge follows your real spend. If you spent more than the daily budget, the actual amount is charged. If you spent less, only the amount you spent is charged.
❓ Which payment method should I choose?
Choose prepaid when the campaign is planned in advance and the budget is already decided, such as a seasonal offer or a product launch. Choose daily pay as you use when you are starting out, working with a smaller budget, or testing ads before committing.
💪 Start your campaign with Salla now, and manage your budget with complete flexibility.