Points are not a giveaway. They are the cheapest way to buy the customer behavior your store needs.
This guide is not a list of loyalty ideas. It is ten real store problems, each mapped to the behavior that fixes it, the loyalty settings that trigger that behavior, and the result you should expect.
Plenty of stores switch on a points program, hand out points for every purchase, and then watch nothing change. The Salla loyalty system pays off when you treat it as an operating tool rather than a perk: every earning method you create is a vote for one specific behavior, and every reward you publish is a reason to come back. In this guide, you'll learn how to solve ten common store problems with the loyalty system.
The loyalty system solves store problems by tying points to behavior. Award points for the action you want more of โ a first order, a review, an order through the app, a shared store link, a completed profile โ then publish rewards worth earning. Each setting turns a business problem into a repeatable customer habit.
๐ Article overview
- Challenge 1: plenty of visitors, no orders
- Challenge 2: customers buy once and never return
- Challenge 3: weak ordering from the app
- Challenge 4: incomplete customer data
- Challenge 5: low trust in the store
- Challenge 6: weak reach and word of mouth
- Challenge 7: low cart value
- Challenge 8: slow-moving stock
- Challenge 9: hesitation at checkout
- Challenge 10: no real loyalty
- Frequently asked questions
๐งฉ Challenge 1: plenty of visitors, no orders
The problem: customers visit the store, browse, and leave without placing a single order.
The goal: turn a visitor into a first-time customer.
How the loyalty system solves it: attach one clear, obvious reward to the first purchase.
How to set it up
- Earning method:
โ๏ธ First order from the store
โ๏ธ A relatively high number of points (for example, 200โ300 points)
- When points are credited:
โ๏ธ After the order is completed (delivered)
- Reward:
โ๏ธ A discount coupon or free shipping
- Delivery channel:
โ๏ธ Notification and email: "Your first order = the start of your rewards ๐"
๐ The result: hesitation becomes a first purchase, which is always the hardest step.
๐ Challenge 2: customers buy once and never return
The problem: there are no repeat purchases.
The goal: bring the customer back within a short window.
How the loyalty system solves it: build a motivation loop that starts again after every order.
How to set it up
- Earning method:
โ๏ธ Purchases from the store (per riyal spent, or a fixed number of points per order)
- When points are credited:
โ๏ธ After delivery
- Reminder:
โ๏ธ 5 days before the points expire
- Reward:
โ๏ธ A mid-range coupon (for example, 300โ500 points)
- Message: "Your points are waiting. Don't let them go ๐"
๐ The result: the customer feels they lose something by not coming back.
๐ฑ Challenge 3: weak ordering from the app
The problem: customers keep using the website instead of the app.
The goal: move them to the app, where retention is stronger.
How the loyalty system solves it: make the app clearly worth more in points.
How to set it up
- Earning methods:
โ๏ธ Downloading the app
โ๏ธ Ordering through the app
โ๏ธ Sharing the app
- Points:
โ๏ธ App earns more than the website (for example, ร2)
- Message: "Order from the app and earn more points ๐"
๐ The result: the app becomes your primary sales channel.
๐ง Challenge 4: incomplete customer data
The problem: you cannot target customers accurately.
The goal: collect complete customer details.
How the loyalty system solves it: turn data into something the customer is paid for.
How to set it up
- Earning method:
โ๏ธ Completing profile details
- Splitting the points:
โ๏ธ Points for each item (mobile number, email, date of birth, and so on)
- Message: "Complete your details and earn extra points ๐ฏ"
๐ The result: a solid customer database to build marketing campaigns on.
โญ Challenge 5: low trust in the store
The problem: too few reviews, so conversion stays weak.
The goal: increase the number of reviews.
How the loyalty system solves it: reward every review.
How to set it up
- Earning method:
โ๏ธ Product and order reviews
- Timing:
โ๏ธ Right after delivery
- Message: "Your opinion matters, and your points are waiting โญ"
๐ The result: more reviews means more trust, and more trust means more sales.
๐ฃ Challenge 6: weak reach and word of mouth
The problem: customers never share the store.
The goal: turn customers into marketers.
How the loyalty system solves it: pay points for sharing, but pay them intelligently.
How to set it up
- Earning method:
โ๏ธ Sharing the store link
- Best practice:
โ๏ธ Tie the points to an outcome (a purchase) wherever you can
- Message: "Share your link. Every referral brings you closer to your reward ๐"
๐ The result: organic growth without a heavy ad budget.
๐ Challenge 7: low cart value
The problem: customers buy the smallest amount they can.
The goal: raise the average order value.
How the loyalty system solves it: connect points and rewards to order value.
How to set it up
- Earning points:
โ๏ธ Per riyal spent (for example, SAR 1 = 5 points)
- Rewards:
โ๏ธ Set a minimum purchase amount
โ๏ธ Set a maximum discount
- Free shipping:
โ๏ธ Only above a defined order value
๐ The result: the customer adds to the cart to reach the reward.
๐ Challenge 8: slow-moving stock
The problem: some products simply do not move.
The goal: clear them without wrecking your pricing.
How the loyalty system solves it: offer them as a free product or inside a reward.
How to set it up
- Reward type:
โ๏ธ Free product
- Included:
โ๏ธ Slow-moving products
- Excluded:
โ๏ธ New arrivals and best sellers
๐ The result: stock moves without burning your prices.
๐ Challenge 9: hesitation at checkout
The problem: the customer stalls on the checkout page.
The goal: close the sale.
How the loyalty system solves it: use free shipping as the deciding factor.
How to set it up
- Reward:
โ๏ธ Free shipping in exchange for points
or:
โ๏ธ Free shipping above a defined order value
- Message: "You're almost there. A little more and shipping is on us ๐"
๐ The result: a higher order completion rate.
๐ Challenge 10: no real loyalty
The problem: every customer is treated the same.
The goal: build a group of VIP customers.
How the loyalty system solves it: give your most engaged customers something ordinary customers do not get.
How to set it up
- High-value rewards:
โ๏ธ Higher points
โ๏ธ Permanent free shipping
โ๏ธ Exclusive offers
- Targeting:
โ๏ธ Your highest-spending customers
๐ The result: customers become long-term assets instead of one-off transactions.
๐ช The loyalty system is not an extra feature
It is a control panel for customer behavior:
๐ฅ Want more purchases? Tie points to purchases.
๐ฅ Want better data? Tie points to profile completion.
๐ฅ Want reach? Tie points to sharing.
๐ฅ Want profit? Tie rewards to a minimum order value.
๐ฏ Every point is a behavior.
๐ฏ Every reward is a buying decision.
โ Frequently asked questions
Which behavior should I reward first?
Start with the one problem that costs you the most. If visitors browse without buying, reward the first order. If customers buy once and disappear, reward repeat purchases and remind them before their points expire. One earning method tied to one problem beats five generic ones.
Should the app really earn more points than the website?
Yes, if you want the app to become your main channel. Giving app orders more points than website orders โ for example, double โ makes the app the obvious choice for the customer, and app customers are easier to bring back.
How do I stop the loyalty system from eating my margin?
Control the reward, not the points. Set a minimum purchase amount and a maximum discount on each reward, keep free shipping above a defined order value, and exclude new arrivals and best sellers from free-product rewards.
How do I get customers to come back before their points expire?
Send a reminder 5 days before the points expire, and make sure there is a reward the customer can almost afford. A balance that is close to a reward is far more motivating than a balance with nothing to spend it on.
Can I use free products to clear slow-moving stock?
Yes. Set the reward type to a free product, include your slow-moving items, and exclude new arrivals and best sellers. The stock moves and your pricing stays intact.
Activate the loyalty system now and turn one-time buyers into customers who keep coming back ๐โจ