Are you looking for a way to turn your advertising campaigns into completed purchases faster?
With the Instant Purchase feature, your targeted customers can move directly from the advertisement to the checkout page using an instant purchase link or button, without going through extra steps or lengthy login processes. This helps you convert advertising traffic into completed orders more easily.
This guide will walk you through how to enable the feature and create instant purchase links or buttons to get the most value from your campaign traffic.
📌 Article overview
- About Instant Purchase
- Steps to create an instant purchase link or button
- Customer journey with instant purchase
About Instant Purchase
Instant Purchase is a feature that accelerates the customer journey compared to the traditional buying process. Customers can purchase a product directly without passing through the cart page or going through lengthy login steps.
Benefits of Instant Purchase
- Reduces customer drop-off from ads or social media due to login requirements.
- Speeds up conversions for customers already ready to buy.
- Reduces checkout abandonment.
- Increases conversion rates and shortens checkout time.
- Allows merchants to promote specific products directly.
Types of Instant Purchase
1. Purchase Link
A direct link that can be copied or shared in advertisements and social media posts, allowing customers to complete their purchase quickly.
2. Purchase Button
A button added to a product page or advertisement that enables customers to complete the purchase directly when clicked.
Use cases for Instant Purchase links or buttons
- Advertising campaigns (direct conversion without browsing the store)
- Influencer campaigns (one direct purchase link)
- QR codes on posters, packaging, exhibitions, or printed materials
Steps to create an Instant Purchase link or button
- From the main menu, under products, click product management.
- Click the product for which you want to create an instant purchase option, then click Instant Purchase Link.
- Select the product details you want to enable instant purchase for, then choose the type.
Create a purchase link
The system will generate a direct purchase link that you can copy and share.
Note: Make sure the guest checkout feature is enabled to create an instant purchase link.
Create a quick purchase button
Enter the desired button text, such as “Buy now”.
The system will generate the embedded HTML button code that can be used directly in advertisements or landing pages.
Customer journey with quick purchase
Using a purchase link
- The customer clicks the instant purchase link from an advertisement.
- The product is automatically added to the cart, and the customer is taken directly to the checkout page to complete the order.
Using a purchase button
- The customer clicks the purchase button in the advertisement.
- A login window appears.
- After logging in, the order details window appears, allowing the customer to complete the payment.
Frequently asked questions
Can the instant purchase button be embedded outside Salla?
Yes. The instant purchase button can be embedded anywhere that supports HTML, such as:
- Landing pages
- External websites
- Blogs
- Advertising campaign pages
Is the feature available on all plans?
The feature is available on all paid plans.