Customer data is only useful when you know what it is actually showing you. Two questions come up repeatedly about the customer management reports on Salla: when loyalty points data appears, and how far back the last purchase date reaches. In this guide, you'll learn the answers to both, so you can read your customer reports without second-guessing the numbers.
Loyalty points data appears in customer management on Salla only if the loyalty points app is installed and active. The last purchase date field shows data starting from 1 August 2025 onward — anything earlier than that date is not displayed.
📌 Article overview
- Frequently asked questions about customer management data
Frequently asked questions about customer management data
❓ When does loyalty points data appear?
Loyalty points data appears only if the loyalty points app is installed and activated on your store.
❓ What date range is available for the last purchase date?
When you select last purchase date, data is shown starting from 1 August 2025 only. Nothing earlier than that date is displayed.
❓ Why is a customer's loyalty balance blank?
Most often because the loyalty points app is not installed or not active. Install and activate it, and the data appears in customer management.
Knowing where a report's data starts and what it depends on prevents the wrong conclusion. A blank loyalty column usually means a missing app, not a customer who never earned points.