How much of your day goes into moving between screens rather than running your store?
Running a store should not mean hunting for the page a setting lives on. Salla 4.0 rebuilds the merchant experience around the work itself: what you need is in front of you, everyday tasks take fewer clicks, your numbers arrive already interpreted, and the tools that grow your business sit in the same system as the ones that run it. In this guide, you'll learn what changed in the new platform and what each change means for the way you work.
Salla 4.0 is a complete redesign of how you manage your store, not a visual refresh. Every section sits in one unified interface, common tasks take fewer steps, reports are built to be read rather than searched, inventory movements are logged with their reason, and growth tools live in the same system.
📌 Article overview
- Navigation that stops getting in your way
- Fewer steps to get work done
- Reports built to be understood
- A clear record of every inventory movement
- Growth that no longer depends on ads alone
- Day-to-day tools that extend the experience
- Frequently asked questions
Because you come first, the new platform changes how you run your store
The new platform is not an update to the look of things. It is a complete redesign of the experience of managing your store, from the ground up. The question is no longer "where do I find this feature?" It is: how do I get my work done faster, more clearly, and without distraction? Every detail here was built around that goal, so you can work with confidence and focus on what genuinely makes a difference to your store's growth.
⚡ When the distraction stops, the focus starts
How many times have you moved between several pages just to finish one task? In the old experience, navigating was part of the work. Now it is almost invisible. The whole navigation experience was rebuilt to serve you rather than get in your way.
🎯 One unified interface for every part of your store
Instead of moving between several pages, every section is now in front of you in one organized, clear place. You reach what you need immediately, with no searching and no hesitation.
🎯 Manage several stores from a single point
If you run more than one store, you no longer have to repeat the same steps each time. You can now move between them smoothly from the same page, as if they were one store.
🎯 Related tools grouped in one place
Everything to do with managing products, importing, exporting, and updating, now sits on a single dedicated page. Instead of jumping around, you have one clear, direct workflow.
🎯 Manage apps without leaving what you are doing
Browse the app store, install, and manage your apps all in the same place. Everything happens in the same context, without a break.
📢 The real difference:
You no longer navigate in order to work. The work now shapes itself around you.
⚡ When execution gets faster, your output multiplies
The challenge was never knowing what to do. It was the number of steps it took to do it. So the way the work happens was simplified, not just the way it looks.
💡 Example: managing orders in bulk.
One click on "Select all" lets you act on every order, whatever its status, and apply your action to them directly.
📢 The result:
✅ Fewer steps.
✅ Faster completion.
✅ Less effort per task.
📊 Seeing the numbers is not the point, understanding them is
Having data does not mean you have insight. So the reports were not simply displayed, they were redesigned to help you decide.
💡 Interactive analysis dashboards covering every side of your store
More than 60 analysis tools, presented visually through charts and indicators that let you read your performance in moments.
💡 Reports built around what you need
Instead of fixed reports, you can customize your dashboard completely to show only what matters to you, on one page.
📢 The result:
Instead of searching inside the numbers, the numbers tell you what to do.
📖 The Help Center is one of your biggest sources of support. Learn how to read your sales reports and turn them into decisions that increase your store's profit.
📦 Every movement in your inventory is now clear
One of the things that confuses merchants most is the question "why did the stock change?" There is no guesswork now.
💡 A detailed inventory log for every movement
Every adjustment is tracked in the inventory log and the other logs, with the reason and the source set out precisely and clearly.
📢 The result:
Full control, and decisions based on information rather than assumption.
🚀 Growth no longer depends on advertising alone
Growth used to mean one thing: spend more on ads, get more sales. That has changed. Success is no longer tied to a single channel, or a single way of bringing customers in. On the new platform you do not rely on advertising alone; you run a complete growth system that keeps working for you even when you are not watching it minute by minute.
🤝 Affiliate marketing: turning other people into a sales force
Rather than carrying the whole weight of growth yourself, you can build a network working for your store through the affiliate marketing system:
✅ Create commission programs in minutes
✅ Activate affiliates who promote your products continuously
✅ Dedicated links and coupons for each affiliate
✅ Accurate tracking of every sale back to its true source
✅ Managing and paying commissions automatically inside the system
🔔 Here you are not paying for the ad. You are paying for a result that actually happened.
Learn more about managing affiliate marketing.
📢 Salla Ads: reaching buy-ready customers faster
If you want to accelerate growth directly, advertising is now part of the same system under the name Salla Ads, rather than a separate tool:
✅ Launch your ad campaigns from inside the platform
✅ Reach the customers most likely to buy
✅ Connect your ads directly to actual sales
✅ Read performance and adjust it in the moment, based on results
🔔 Instead of advertising being an outside exercise, it is now part of a complete growth cycle inside your store.
Learn more about managing Salla Ads.
📢 The result:
You are no longer choosing between different routes to growth. You are running more than one engine at the same time:
🚀 Ads that pull customers in quickly
🚀 Affiliate marketing that keeps widening your reach
🚀 One system tying all of it to clear, real results
💡 And that is the real difference:
Growth no longer rests on your ad budget alone. It rests on a system that works with you, grows with you, and keeps serving you.
🛠️ The experience is not complete without your everyday tools
Because running a store does not stop at orders and reports, many tools have been developed, among them Salla Point, a free cashier for your store, so they act as a natural extension of your experience inside the platform. You manage your sales in the physical world with the same ease you manage your online store.
🔥 Raise the efficiency of your sales now with Salla Point, and start exploring the cashier features designed specifically to support your store's growth, along with a faster payment experience that brings your online and offline store together in one place.
✨ The difference is not one feature, it is a whole way of managing
The new platform does not just give you more tools. It changes the way you use them.
⏱️ Less time spent navigating
⚙️ Fewer steps to get things done
👁️ A clearer view of everything happening inside your store
Which means one thing: more time and energy for what actually grows your business.
🔑 The opportunity is in your hands
Staying on the old dashboard means staying with the same way of working and the same demands on your time. Moving to the new platform is choosing a smarter way to run your store.
💪 Start now from the place where you:
✅ have more control
✅ work with clarity
✅ grow faster
The new platform is not an extra option. It is how you will be running your store from here on.
❓ Frequently asked questions
Is Salla 4.0 only a change to the design?
No. It is a complete redesign of the experience of managing your store, covering navigation, how many steps a task takes, how reports are presented, and how growth tools fit together.
Can I manage more than one store from the new platform?
Yes. If you run more than one store, you can move between them smoothly from the same page instead of repeating the same steps for each one.
How many analysis tools do the new reports include?
More than 60, presented visually through charts and indicators, and you can build your own dashboard to show only the ones that matter to you.
Where do ads and affiliate marketing sit now?
Both are inside the platform. Salla Ads runs your campaigns and ties them to actual sales, and the affiliate system creates commission programs, dedicated links and coupons, tracking, and automatic commission payments.
What happens if I stay on the old dashboard?
You keep the same way of working and the same time cost. The new platform is where the redesigned navigation, bulk actions, inventory log, and growth tools live.