Do you know which pages your visitors actually look at before they leave?
Yandex Metrica is a free web analytics tool that reports detailed traffic statistics, visual reports, and session recordings of what visitors did on your pages. The Yandex Metrica integration connects that tracking to your Salla store, so you can see where your traffic comes from and how your online and offline advertising is performing. In this guide, you'll learn how to create a Yandex Metrica account, how to copy your tracking code, and how to paste it into your store to activate the integration.
Connecting Yandex Metrica takes two stages. First, create a Yandex Metrica account, add a tag for your store, and copy the tracking code snippet. Then install the Yandex Metrica app from the Salla App Store, open its settings, paste the snippet, and click (Activate integration).
📌 Article overview
- What Yandex Metrica is
- Stage one: sign up for Yandex Metrica and copy your tracking code
- Stage two: paste the tracking code into your Salla store settings
- Frequently asked questions
🎯 What Yandex Metrica is
Yandex Metrica is a web analytics tool. It gives you detailed statistics and visual reports, records video of user activity on your pages, tracks where your traffic is coming from, and measures how your advertising performs both online and offline.
🚀 Stage one: sign up for Yandex Metrica and copy your tracking code
1. Go to the Yandex Metrica website and click (Sign up).
2. Enter your details: first name, last name, username, password and its confirmation, and phone number.
3. Enter the activation code sent to the mobile number you registered, then click (Confirm).
4. Click (Register), then click (Accept) to agree to the privacy and usage policy.
5. Complete your account details and add a profile picture.
6. Enter the details of your new tag, your store name, your store domain, and your email, then click (Create tag).
7. Open the (Tag management systems) tab.
8. Under (Additional settings), click (Copy code snippet) to copy your tracking code.
9. Click (Start).
Your Yandex Metrica home page opens, and you can start working from there.
📝 Important notes
Keep the tracking code snippet from step 8 somewhere safe. You need it in stage two, and if you lose it, the FAQ below shows where to copy it again.
👣 Stage two: paste the tracking code into your Salla store settings
1. From the side menu of your dashboard, click (My installed apps).
2. From the Salla App Store banner, click (Browse Salla App Store).
3. From the Yandex Metrica app page, click (Install).
4. To activate the app, click (App options), then click (App settings).
5. On the Yandex Metrica activation page, click (Extract the identifier from the code).
6. Paste the code you copied in stage one into the box, then click (Extract).
7. Check that the identifier was extracted, then click (Activate integration).
❓ Frequently asked questions
How do I get the tracking code if I did not copy it during sign-up?
Open your store's tag in Yandex Metrica, click (Settings) in the side menu, then click (Copy code snippet) at the bottom of the settings page.
Do I need a Yandex Metrica account before I install the app?
Yes. The app needs the tracking code that Yandex Metrica generates for your tag, so create the account and the tag first.
What is a tag in Yandex Metrica?
A tag is the property you create for one website. It holds your store name, domain, and the tracking code snippet you paste into Salla.
What can I see once the integration is active?
Detailed traffic statistics, visual reports, session recordings of user activity, your traffic sources, and how your advertising is performing.
Analytics only pays off once you look at it. Give Yandex Metrica a week of real traffic, then open the traffic sources report and check whether the channels you spend on are the ones bringing people in.