What if the visitors who left your store kept seeing your products everywhere they browse?
AdRoll is a full-service marketing platform that guides you through finding your ideal customers and then marketing to them the right way. Connecting Salla with AdRoll gives you options to attract more visitors, convert them into paying customers, and measure how well your marketing is performing. In this guide, you'll learn how to connect your Salla store with AdRoll, how to create an AdRoll account, and what the platform offers.
To connect your Salla store with AdRoll, open the AdRoll app from (Installed apps), go to (App settings), and click (Edit). Copy the pixel code from your AdRoll account, paste it under (Extract the identifier by code), click (Extract), then click (Activate connection) to link your store to AdRoll.
📌 Article overview
- What is AdRoll?
- How to connect your store with AdRoll
- Frequently asked questions
🎯 What is AdRoll?
AdRoll is a platform offering complete marketing services that walk you through finding the ideal customers and then marketing to them correctly. It provides options for attracting more site visitors, converting those visitors into paying customers, and measuring the quality of your marketing efforts.
🚀 How to connect your store with AdRoll
1. From the main menu of your store dashboard, click (Installed apps).
2. From the AdRoll app, click (App settings).
📝 Important notes
You need to install the app first if it isn't already installed on your store. For more details, see installing an app from the Salla App Store.
3. Click (Edit) to connect with AdRoll.
4. Copy the pixel code from AdRoll (explained in the FAQs below).
5. From the connection details tab, click (Extract the identifier by code).
6. Paste the code you copied from AdRoll, then click (Extract).
7. The activation code is extracted automatically. Then click (Activate connection) to link your store to the AdRoll platform.
❓ Frequently asked questions
We'll cover the following common questions:
- How do I sign up for AdRoll?
- What services does AdRoll offer?
- Why do I need to connect my store with AdRoll?
- What AdRoll features help me manage marketing plans and automate the process?
- Can I see some screenshots of the AdRoll interface?
How do I sign up for AdRoll?
1. Go to the AdRoll website, and from the homepage click (TRY ADROLL FREE) to register.
2. Enter the required details, then click (SIGN UP) to complete registration.
1. Enter your first and last name.
2. Enter your company email address.
3. Enter your company phone number (optional).
4. Enter your website address.
5. Choose the best description of your business.
6. Enter a password.
By the description of your business, we mean:
- B2C: business to consumer
- B2B: business to business
- Both together
- Agency
- Other
3. From the welcome window, click (Next).
4. Choose how you want to obtain visitor consent. We recommend choosing NextRoll's cookie consent banner, since it is published automatically. Then click (Next).
5. Choose how to connect with AdRoll — we'll choose (Connect Manually).
6. Copy the pixel code.
7. Connect AdRoll with Salla (as explained at the start of this article).
8. To activate the connection on AdRoll, click (Verify Connection).
You're now ready to start using AdRoll's professional marketing services.
What services does AdRoll offer?
AdRoll offers many services, including:
1. Media services (brand awareness ads, ad retargeting, dynamic product ads, static ads, and video ads).
2. Email (monthly email sends, email capture, a template library, on-demand email sending).
3. Product recommendations (AI-based product recommendations, removing the "Powered by AdRoll" branding).
4. Audiences (list upload and management, core audiences, advanced and custom audiences).
5. Measurement (campaign measurement, campaign performance reports, campaign conversion funnel, campaign attribution modeling).
6. Cross-channel attribution (channel contribution analysis, multi-channel conversion paths, multi-channel attribution modeling).
For more details, see AdRoll plan pricing.
Why do I need to connect my store with AdRoll?
AdRoll offers its customers many advantages, including:
- Online customer support and full access to the online help center.
- A dedicated onboarding team to help you understand the system.
- Complimentary ad design that checks in with you periodically, depending on your pricing plan.
- Account management on all plans.
- Strategy meetings with the AdRoll team — meeting frequency depends on your pricing plan.
What AdRoll features help me manage marketing plans and automate the process?
- A dynamic ad builder to keep all your marketing optimized.
- A system that lets you target your ideal prospects on Facebook.
- Tools for analyzing shopper behavior.
- Tools for personalizing your messages to every prospect.
- An excellent ad management platform for building marketing campaigns across email, social ads, video, and much more.
- Distribution across some of the most-read, best-known publishing platforms, such as Google, CNN, Instagram, and Facebook.
- A wide range of e-commerce system and third-party app integrations, such as Shopify, Magento, and Mailchimp.
- Cross-channel marketing features, so customers aren't overwhelmed by your many messages.
- Retargeting solutions, so someone who visits your website can be targeted with ads on other platforms such as Facebook.
- Insights into the average customer journey, so you know exactly how to turn each of your customers into profit.
Can I see some screenshots of the AdRoll interface?
Absolutely. AdRoll divides its platform into three sections, yet all your tools live in a single, easy-to-use dashboard. These tools include options for creating ads, retargeting, and measuring the marketing impact of those ads. The Insights area of the AdRoll dashboard is a good example.
For instance, the following screenshot maps the conversion paths of a group of customers based on retargeting tactics. As you can see, the dashboard is fairly intuitive — from average order value to conversions and other details for the various retargeting methods used.
The next screenshot shows figures such as total site conversions and charts of touched versus untouched conversions. It may take a little learning to understand exactly what some of this means, but overall, the average person should be able to log in and fully absorb the information the AdRoll dashboard displays.
