Want your products to appear in front of millions of shoppers while they browse Google?
Salla's product feed feature sends your product data to marketing partners automatically โ and connecting it to Google Merchant Center is one of the most effective free ways to get your products discovered. This article answers the questions merchants ask most about Google Merchant Center and how it works with a Salla store. In this guide, you'll learn what the product feed is, how to put it to work, and how to improve your products' visibility on Google.
Google Merchant Center is a free Google tool that shows your store's products to shoppers across Google services. Salla's product feed sends your product data โ names, images, prices, specifications โ to Google automatically and keeps it updated, so customers can find and buy your products. It's available on the Salla Pro plan.
๐ Article overview
- What is the product feed feature?
- How to use the product feed
- Frequently asked questions
- How to improve your visibility on Google Merchant Center
- Merchant services
๐ฏ What is the product feed feature?
The product feed is an automated integration that lets your Salla store export your product data โ product name, image, price, specifications, and more โ to e-commerce and marketing partners such as search engines, social media platforms that support e-commerce, and affiliate marketing programs.
โ Here are a few of the things it can do for you:
1. Prove your site ownership to Google, so you get access to your Google Search data. Verification can also affect how Google Search crawls your store.
2. Connect to Google Merchant Center, so millions of users can find, explore, and buy your products while using Google products. It also gives you different ways to show the right products to the right customers.
3. Connect to Facebook Catalog Manager. Once the service is active, Facebook Catalog Manager receives your product information automatically and keeps it up to date.
๐ How to use the product feed
1. Verify your site ownership with Google Site Verification. For details, see verifying site ownership with Google Site Verification.
2. Connect your store to Google Merchant Center. For details, see connecting to Google Merchant Center.
โ Frequently asked questions
Is showing my products on Google Merchant Center free?
Yes, it's free.
Does connecting to Google Merchant Center guarantee my products appear at the top of related searches?
Connecting is the first and most essential step toward getting your products shown in the Google Merchant Center space when users search for related products or services.
Beyond that, Google weighs a wide range of factors when deciding which products to surface, including:
- Your store's rating
- Your product ratings
- How ready your products are to sell
- How much demand there is for them, and much more
Are there rules for naming my business when I sign up for Google Merchant Center?
Yes. To make sure your store name works correctly in every context, follow these guidelines:
- Enter a short name that represents your business. You can use your business name or your website name. If your store name is too long, your website URL is displayed instead.
- Don't include extra text or suffixes โ for example, "Inc.", "Co.", or "GmbH".
- Don't include promotional text โ for example, phone numbers, marketing messages, or sale announcements.
- Don't use punctuation, capitalization, or repeated and unnecessary symbols. For example, don't write your store name with symbols, all-caps letters, emojis, copyright symbols (ยฉ), or trademark symbols (โข).
- Don't use offensive or inappropriate language.
- Use clear, professional language.
If you change your store name, the change appears the next time you submit your product data.
Why is connecting to Google Merchant Center so important?
Once the service is active, Google Merchant Center receives your product information automatically and keeps it current. That gives your in-stock products the chance to appear across your ads and marketing campaigns in Google Ads.
Google Merchant Center also integrates with other Google services, such as Google Business Profile, giving you strong oversight and control over your Google-based marketing and e-commerce.
Where can I get answers to my questions about Google Merchant Center?
Google Merchant Center has a comprehensive help center, available in Arabic through the Merchant Center help center.
Does Google Merchant Center offer a beginner's guide?
Yes. Learn how to get started, upload your products, and manage data feeds in the Merchant Center beginner's guide.
Which plan includes the product feed feature?
The Salla Pro plan.
๐ How to improve your visibility on Google Merchant Center
1. Optimize your titles
Titles matter enormously to Google when it matches search queries to ads. Make sure every product title is unique and sets each product in your catalog apart. Better titles mean better impressions and ranking. A title can hold up to 150 characters, and up to 70 characters appear in a product listing ad (PLA).
2. Optimize your product descriptions
Make sure every product has a rich, meaningful description. Titles and descriptions are a key factor Google uses to match ads with search queries.
3. List every variant separately
This is especially useful for clothing retailers. Although it relates to your product feed, it means creating separate pages with distinct URLs for each product variant.
4. Optimize your Google categories
To improve performance and avoid product disapprovals, categorize your products appropriately.
5. Improve your data quality
The more relevant attributes you include in your feed, the more likely interested customers are to discover your products.
- Color: standardize your colors โ no one searches for a violet/bone dress; use purple/brown instead.
- Size: keep a separate size-system attribute. Don't put your size system and the size itself in the same field.
Merchant services
Take advantage of the merchant services section, where experts are ready to help you with whatever you need โ from connecting to Google Merchant Center, getting your products shown on Google, and having them suggested in the Shopping portal โ along with other services that simplify your work so you can focus on growing your business.
